Arnette Men's Eyewear
Design and develop a collection of Sun and Optical Eyewear targeted at Millennials for the Arnette Eyewear Brand.
The guy on-the-go, who needs a pair of glasses that will fit his lifestyle wherever he might be. He’s not interested in a big label; he’s looking for the brand that he wears, not the brand that wears him. He cares about quality and design as much as functionality and performance.
Overarching Trend
Redefining Masculinity Our designs, muses, and marketing strategies for Arnette all revolve around the large change we’re seeing in milleniual males and the way they percieve masculinity. Our guys are letting go of the pressure to be a ‘man’s man’ and feeling free to express their individuality. They are wearing what they want, saying what they need, and opening up to being who they truly are. |
Three guys, one goal: get the most out of life.
Appreciate the good, notice the small, and explore everything.
Appreciate the good, notice the small, and explore everything.
Core Palette and Materials
Our core palette is stripped down to the basics to go with every outfit and adventure. We want to give our customer the freedom to wear our sunglasses without being overpowered by them.
The Collection
Brand Assets
Our signature hinge draws inspiration from the arrow of a vintage compass; a necessary tool for a traveler and a symbol for our brand. The new Arnette focuses fully on the individuality of the guys who wear it. Our hinge represents that no matter where your adventure may lead, Arnette will follow. |
Packaging
The sunglass is packaged in a black tin box along with a microfiber soft case and cloth cleaner, brand cards, brand stickers and a brand patches.
Winona So Industrial Design
Tara Guilozet Fashion Design
Emaleigh Dunn Fashion Design
Emily Hofmeyea Graphic Design
Tara Guilozet Fashion Design
Emaleigh Dunn Fashion Design
Emily Hofmeyea Graphic Design
Thank you !